RJW The PPC Management Company
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RJW The PPC Management Company
Case Study One
Initially, this brand was slightly smaller than most when it comes to total SKU count but that certainly didn’t diminish the opportunities for growth in the highly competitive and highly lucrative categories that this brand operated in. Fortunately, the strategy proposed to this brand by the RJW team worked perfectly right out of the gate with the first objective being to improve the ROAS of ad spend which would allow for a more aggressive PPC stance, opening doors to huge growth figures.
This was a necessary first step before sales growth could be looked at as we didn’t want to exacerbate the problem of high ACOS levels by turning up spending until the campaigns were in a position to get the best ROAS from that increased spend.
With the past PPC strategy largely broken down and a full RJW advertising plan in place the brands ACOS dropped by 50% in the first 60 days. A fall that was so fast a decisive that it was a surprise to everyone involved just how perfectly the plan had worked.
A fully new scaling strategy was introduced to the account to take full advantage of the brands assets through all new sponsored product, brand collection, brand video and display retargeting advertising. The combination of these campaign types and RJW’s unique keyword selection and bidding strategies to scale brand took immediate effect by increasing sales by 500% to well over £500,000 total sales in a single month. The best sales days and months the brand had ever seen!
This was no flash in the pan however as results have continued to maintain almost at or above £100,000 per month since RJW’s new strategies were introduced while ACOS has continued falling to 10% and under with new record months every 60-90 days on average.
This brand over year and a half with RJW went from total sales of £30,000 p/m at a 40% ACOS levels to £500,000 p/m and growing at consistent 10% ACOS levels. Needless to say this brands future has now been secured with RJW where we are now number one in the category and plan to launch more products to get the brand to £500,000 per month in sales.
Case Study Two
This is a brand which we believe is one of the biggest on the amazon UK marketplace.
A partnership was formed between this brand and RJW back in the middle of November 2021 after Ryan and the RJW team made a bold statement.
That statement was this ‘We believe we can add at least £1,000,000 per year to your revenue’.
But as always not only do the RJW team tend to grow Amazon brands to dominate niches and categories, but we always aim to do this while being more profitable than the brand has ever been before.
It turns out that we were very wrong about this.
£1,000,000 in additional revenue was added to this business within the first 30 days of working with the RJW team.
Since then, sales have consistently beat that of the same period in 2021 which was mostly in a full nationwide lockdown where online sales were inflated.
In this case, both objectives have been achieved with sales increasing in the same time period from roughly £5,000,000 last year to over £8,000,000 this year at an ACOS of less than 12% over the past 30 days.
With total sales from this store eclipsing £9,000,000 in 2021, with RJW on board we hope to achieve over £14,000,000 In sales in 2022 while controlling profitability.
This was all achieved through once again using unique RJW strategies to take control of each individual product being sold and build out an effective personalised advertising strategy that we were confident would achieve this brands goals of dominating the Amazon platform as a whole while maintaining their tight margins during this period of immense growth.
Ultimately, the RJW strategies have once again proved effective to grow industry leading brands, hence why we continue to work with brands for years at a time.
Case Study Three
Darren is a client that came to RJW on the 6th of January 2021 with a great amazon business but with an advertising strategy that had a lot to be desired.
Campaigns that were grouping large numbers of products combined with very little detailed targeting and no campaign type variation left huge gaps in Darren’s business.
With this being quickly spotted by the RJW team we got to work on first categorising each product into its own independent advertising strategy, building out a network of sponsored product, brand and display targeting options for each product building an effective omnipresence feeling to Darren’s brand on amazon.
The effects of this much more macro approach to Darren’s advertising were seen almost immediately and haven’t stopped being seen since.
The sales & ACOS within advertising improved continuously week over week for the first 2 months of working together while with the groundwork for our new strategy was in place & our relentless optimisations in the pursuit of better results were ongoing, Darren’s brand was dominating his niche achieving consecutive best-ever sales months eventually leading to us needing to slow down sales to allow stock levels to attempt and keep up with demand.
Before RJW, the best sales month for this business was £270,000 at a 24% ACOS in Dec 2020. With RJW, after 2 months of working together, a new record sales month of £400,000 at an 11% ACOS was achieved.
Case Study four
We started working with this brand on the 27th of July 2022. Unlike, with many 7 figure brands, this business sells only a few private label products.
Unfortunately, even with a limited product range, this brand struggled to use advertising as an effective tool to dominate its niche while maintaining margins.
So, they decided to bring in the RJW team.
Initially the RJW team knew that this brand had the potential to bring in much higher revenues at greater profits but was being held back by outdated advertising strategies and a lack of varied targeting methods.
Understanding the competitiveness of the niche in question the RJW team devised an advertising strategy tailored to this brands products with the aim of launching a series of new campaign types to include all campaign variations using historical keyword data and a custom bidding strategy.
The results of this detailed planning speak for themselves with the campaigns responding positively immediately bringing in this brand an additional $1,000,000 per year if results don’t improve further at half the ACOS.
Case Study Five
When RJW started working with this brand the objective was very clear.
Scale ad spend from tens of thousands per month to 6 figures per month while maintaining a profitable ACOS of under 12%.
A task that no other agency had been able to accomplish.
Starting with hundreds of products this was no small project and required a lot of work to bring the ACOS down from over 20% while scaling sales. To achieve success in this task, full-time RJW management was needed to execute a detailed strategy of sponsored products, brands, brand videos and display ads for each and every product to ensure we found the optimal way to advertise each ASIN.
The perfect advertising of each product was also essential to stand any chance of achieving our very high targets for this one-of-a-kind brand.
The extremely detailed advertising strategy for each ASIN to expand its dominance on the Amazon platform hit the brand’s sales like fuel to a fire. The brand’s sudden omnipresence everywhere on the amazon platform in multiple different categories allowed sales to sore while RJW worked day and night to cap misguided ad spend and relocate it into profitable converting keyword & ASIN targets for multiple different campaign types.
This management included hourly budget updates to prevent campaigns from overspending on days they were not converting while allowing them to thrive on days they were hitting key KPI targets.
Within 4 months this objective had been not just achieved but succeeded with almost £1,000,000 in sales through PPC for the month at an 11% ACOS. Given more time with a 12-month extension which has now been signed, we believe this brand can easily achieve 7 figures per month in PPC sales at an ACOS of under 10%.
Results like these are only made possible by the meticulous hourly advertising management provided by an experienced Amazon PPC advertising team like what can be found at RJW.
Case Study Six
When this brand approached RJW at the start of 2022 it presented a new challenge for RJW that most brands do not have.
They offered multiple different seasonal ranges that would completely change every 2-3 months meaning that our job and the products we managed would constantly vary depending on the time of year which gave little time for each product before they would be swapped for others.
The difficulties of this brand however did not stop the RJW team from achieving some of our best results to date. Before starting, the active campaigns in this store lacked any structure or strategy missing huge high-growth options such as sponsored brand, sponsored brand videos and sponsored display advertising, all of which were either seen not at all for most products or in very small unsuccessful doses.
As for sponsored product ads, these were also available sporadically with some products only experiencing automatic targeting. In contrast, others were left with only limited manual targeting and most products benefited from no advertising. As soon as RJW started this had to change.
A complete overall of every product from the ground up was started to build out a complete marketing plan benefiting from all campaign types for all products to make sure that this brand built the market dominance it was capable of for thousands of products in a profitable way for each seasonal range.
Case Study Seven
Kunal is an established seller with a strong private label brand all in a single category on Amazon. Products in Kunals store averagely sell for between £12-£15 which in the past had created challenges for him when attempting to push sales without ACOS levels rising to high & getting close to 40%.
With the product range that Kunal had we knew from our first discovery call that if we were able to design a full advertising strategy that used all advertising variations available to us to put his products in front of the right customers using the correct placements and his brand that we would be able to expand his market share. This was a sentiment that at the time we both agreed on but there was still apprehension about the potential of this new strategy based on past experiences from Kunal with other agencies.
Fortunately, The RJW Amazon PPC are built different from the rest. The strategy that was implemented for Kunal in the following weeks immediately gripped the results of the account causing the ACOS to gradually fall over the coming months to record low levels over the past few years while sales immediately doubled after the first 2 months from £25k p/m to £50k p/m! Sales then doubled again 6 months later from £50k p/m to £100k p/m and are now on track to double for a third time from £100k p/m to £200k p/m, already hitting £160,000 p/m while the ACOS has constantly remained in the teens throughout the sales rise from £25k p/m all the way to £160k p/m and growing!
This growth has been consistently possible not just due to the full advertising strategy implemented by the RJW team but also from the consistent manual optimisations of the ads alongside the regular updates with Kunal to discuss key targets and branding changes to keep the business growing throughout this period of expansion.
Case Study Eight
This business had beautifully branded products with 10/10 assets to back up its listings that simply were not getting the exposure they deserved under the previous advertising strategy. This was a strategy that was generating the brand £100k p/m in sales but it wasn’t an RJW strategy which we know can extract huge value from brands that have stagnated with multiple other implemented improvements.
The RJW team knew as soon as they looked at this brand that what we had on our hands with the right strategy in place would be a clear winner hence we couldn’t wait to get started with this brand before Christmas which didn’t disappoint for us or the brand. With a scalable ad solution in place for each product and a lean into the wonderful brand that had been built here sales quickly responded for the Q4 period rising to record levels for the brand.
It’s true that sales can be easy to increase but gaining market share while keeping costs down is key which we clearly understand at RJW and have demonstrated and exceptional ability to achieve time and time again. This brand was no exception to that ability with ACOS levels also hitting record low levels at scale. Both the record sales and ACOS levels were metrics that did not simply fall back to pre Q4 levels after Christmas but instead remained at exceptional performance levels on our way into Q4 2025 where we know we will once again produce new all time highs for the brand with a clear new multi year relationship on the cards for The RJW Amazon PPC Management Company.
It is important to note here that no sales through ads have come from branded searches which we intentionally limit as much as possible as not to simply grow off the back of the brand and not truly grow the brand with new customers and sales which is the reason brands like this stick with RJW over long periods of time.
Case Study Nine
We started working with this brand on the 8th of August 2022. This business sells a wide range of products with the majority of their product range being wholesale with a few private labelled products.
In our prescriptive analysis phase for this client, we noticed a severe lack of strategy when it came to advertising products, poor management due to time constraints, large overspending on unprofitable keywords and an overall lack of attention.
A key focus for this brand was profitability at the highest possible level… We knew that with our full team in place there was serious progress to be made.
Immediately, the team got to work going through every active campaign in the account to learn about each product currently being advertised, what works, what is currently active, what doesn’t work, what has worked in the past etc.
During this process, a large reallocation of spending was begun to stop unprofitable spending and funnel that ad money into better targeting campaigns or keywords that would work towards the brand’s goal of profitability and growth.
In addition, a complete strategy was formed for each product within PPC advertising to ensure that sponsored products, brands, brand videos and display ads were all being used in the most effective way possible to increase the brand’s overall exposure. This had the effect of driving sales in placements that were previously untapped resources while also finding campaign types that showed to be much more profitable than what had previously been in place.
Ongoing management of the past and present campaigns created by RJW will almost certainly continue to decrease this brand’s ACOS further into single digits as we only tighten our grip on what works to drive this business into the dominant market force it should be.
Case Study Ten
We started working with this top UK brand on February 6th, 2023, the day that everything changed for them. From our initial conversations with the brands management team & our full audit of the advertising account we knew exactly what we could do for this brand from day 1 and didn’t disappoint.
It was clear that their current PPC management company had no real direction or strategy to bring attention to the brands products while reducing advertising costs to ensure the business was profitable and scaling. Both of these problems combined for months on end meant that a change needed to happen.
Stagnated growth and razor thin profit margins after advertising costs was the last straw for this brand to make the wise decision to work with RJW.
There was no time to think that this might have been a bad decision because no sooner than the RJW team started did the results in the account begin to reflect what we already knew. The brand had been missing out on huge opportunities left right and centre which the RJW team spotted in the audit stage and knew exactly what to put in place to not only fix the problems in the account but turn them into strengths.
On day one the outdated advertising strategy in the account was broken down 1 keyword and bid at a time by the team to start from a clean slate that would provide a strong base for the growth the brand was about to see. Shortly after RJW’s unique advertising philosophies were introduced into the brand injecting it with new life to set sales off soaring to levels 40% – 100% higher YOY.
But what are sales without profit?
Fortunately, due to the unmatched experience of the RJW team while sales were hitting new all-time highs in every European market, ACOS in every market was also falling to record low levels within the past 12 months.
These results were a combination of the complete optimisation of the brands hundreds of campaigns by the RJW team and the formation of a new digital marketing strategy. One that took each product and set out to increase its visibility through every opportunity available in sponsored product, brand and display ads followed by rigorous monitoring of each and every new campaign to maximise performance on a daily basis. This is the only way that such huge changes to the brands sales and profits could be seen so quickly.
Results to this day are still improving for the brand in the UK & every EU market. The brand has also since cemented it’s future for the next year with RJW and also provided 2 other brands to start with our management after seeing the extremely positive affects we can have on Amazon brands,
The next 12 months for this business has now been signed on further ACOS reductions in every market and a £1,500,000 sales increase YOY compared to the expected stagnated growth.
Case Study One
Initially, this brand was slightly smaller than most when it comes to total SKU count but that certainly didn’t diminish the opportunities for growth in the highly competitive and highly lucrative categories that this brand operated in. Fortunately, the strategy proposed to this brand by the RJW team worked perfectly right out of the gate with the first objective being to improve the ROAS of ad spend which would allow for a more aggressive PPC stance, opening doors to huge growth figures.
This was a necessary first step before sales growth could be looked at as we didn’t want to exacerbate the problem of high ACOS levels by turning up spending until the campaigns were in a position to get the best ROAS from that increased spend.
With the past PPC strategy largely broken down and a full RJW advertising plan in place the brands ACOS dropped by 50% in the first 60 days. A fall that was so fast a decisive that it was a surprise to everyone involved just how perfectly the plan had worked.
A fully new scaling strategy was introduced to the account to take full advantage of the brands assets through all new sponsored product, brand collection, brand video and display retargeting advertising. The combination of these campaign types and RJW’s unique keyword selection and bidding strategies to scale brand took immediate effect by increasing sales by 500% to well over £500,000 total sales in a single month. The best sales days and months the brand had ever seen!
This was no flash in the pan however as results have continued to maintain almost at or above £100,000 per month since RJW’s new strategies were introduced while ACOS has continued falling to 10% and under with new record months every 60-90 days on average.
This brand over year and a half with RJW went from total sales of £30,000 p/m at a 40% ACOS levels to £500,000 p/m and growing at consistent 10% ACOS levels. Needless to say this brands future has now been secured with RJW where we are now number one in the category and plan to launch more products to get the brand to £500,000 per month in sales.
Case Study Two
This is a brand which we believe is one of the biggest on the amazon UK marketplace.
A partnership was formed between this brand and RJW back in the middle of November 2021 after Ryan and the RJW team made a bold statement.
That statement was this ‘We believe we can add at least £1,000,000 per year to your revenue’.
But as always not only do the RJW team tend to grow Amazon brands to dominate niches and categories, but we always aim to do this while being more profitable than the brand has ever been before.
It turns out that we were very wrong about this.
£1,000,000 in additional revenue was added to this business within the first 30 days of working with the RJW team.
Since then, sales have consistently beat that of the same period in 2021 which was mostly in a full nationwide lockdown where online sales were inflated.
In this case, both objectives have been achieved with sales increasing in the same time period from roughly £5,000,000 last year to over £8,000,000 this year at an ACOS of less than 12% over the past 30 days.
With total sales from this store eclipsing £9,000,000 in 2021, with RJW on board we hope to achieve over £14,000,000 In sales in 2022 while controlling profitability.
This was all achieved through once again using unique RJW strategies to take control of each individual product being sold and build out an effective personalised advertising strategy that we were confident would achieve this brands goals of dominating the Amazon platform as a whole while maintaining their tight margins during this period of immense growth.
Ultimately, the RJW strategies have once again proved effective to grow industry leading brands, hence why we continue to work with brands for years at a time.
Case Study Three
Darren is a client that came to RJW on the 6th of January 2021 with a great amazon business but with an advertising strategy that had a lot to be desired.
Campaigns that were grouping large numbers of products combined with very little detailed targeting and no campaign type variation left huge gaps in Darren’s business.
With this being quickly spotted by the RJW team we got to work on first categorising each product into its own independent advertising strategy, building out a network of sponsored product, brand and display targeting options for each product building an effective omnipresence feeling to Darren’s brand on amazon.
The effects of this much more macro approach to Darren’s advertising were seen almost immediately and haven’t stopped being seen since.
The sales & ACOS within advertising improved continuously week over week for the first 2 months of working together while with the groundwork for our new strategy was in place & our relentless optimisations in the pursuit of better results were ongoing, Darren’s brand was dominating his niche achieving consecutive best-ever sales months eventually leading to us needing to slow down sales to allow stock levels to attempt and keep up with demand.
Before RJW, the best sales month for this business was £270,000 at a 24% ACOS in Dec 2020. With RJW, after 2 months of working together, a new record sales month of £400,000 at an 11% ACOS was achieved.
Case Study four
We started working with this brand on the 27th of July 2022. Unlike, with many 7 figure brands, this business sells only a few private label products.
Unfortunately, even with a limited product range, this brand struggled to use advertising as an effective tool to dominate its niche while maintaining margins.
So, they decided to bring in the RJW team.
Initially the RJW team knew that this brand had the potential to bring in much higher revenues at greater profits but was being held back by outdated advertising strategies and a lack of varied targeting methods.
Understanding the competitiveness of the niche in question the RJW team devised an advertising strategy tailored to this brands products with the aim of launching a series of new campaign types to include all campaign variations using historical keyword data and a custom bidding strategy.
The results of this detailed planning speak for themselves with the campaigns responding positively immediately bringing in this brand an additional $1,000,000 per year if results don’t improve further at half the ACOS.
Case Study Five
When RJW started working with this brand the objective was very clear.
Scale ad spend from tens of thousands per month to 6 figures per month while maintaining a profitable ACOS of under 12%.
A task that no other agency had been able to accomplish.
Starting with hundreds of products this was no small project and required a lot of work to bring the ACOS down from over 20% while scaling sales. To achieve success in this task, full-time RJW management was needed to execute a detailed strategy of sponsored products, brands, brand videos and display ads for each and every product to ensure we found the optimal way to advertise each ASIN.
The perfect advertising of each product was also essential to stand any chance of achieving our very high targets for this one-of-a-kind brand.
The extremely detailed advertising strategy for each ASIN to expand its dominance on the Amazon platform hit the brand’s sales like fuel to a fire. The brand’s sudden omnipresence everywhere on the amazon platform in multiple different categories allowed sales to sore while RJW worked day and night to cap misguided ad spend and relocate it into profitable converting keyword & ASIN targets for multiple different campaign types.
This management included hourly budget updates to prevent campaigns from overspending on days they were not converting while allowing them to thrive on days they were hitting key KPI targets.
Within 4 months this objective had been not just achieved but succeeded with almost £1,000,000 in sales through PPC for the month at an 11% ACOS. Given more time with a 12-month extension which has now been signed, we believe this brand can easily achieve 7 figures per month in PPC sales at an ACOS of under 10%.
Results like these are only made possible by the meticulous hourly advertising management provided by an experienced Amazon PPC advertising team like what can be found at RJW.
Case Study Six
When this brand approached RJW at the start of 2022 it presented a new challenge for RJW that most brands do not have.
They offered multiple different seasonal ranges that would completely change every 2-3 months meaning that our job and the products we managed would constantly vary depending on the time of year which gave little time for each product before they would be swapped for others.
The difficulties of this brand however did not stop the RJW team from achieving some of our best results to date. Before starting, the active campaigns in this store lacked any structure or strategy missing huge high-growth options such as sponsored brand, sponsored brand videos and sponsored display advertising, all of which were either seen not at all for most products or in very small unsuccessful doses.
As for sponsored product ads, these were also available sporadically with some products only experiencing automatic targeting. In contrast, others were left with only limited manual targeting and most products benefited from no advertising. As soon as RJW started this had to change.
A complete overall of every product from the ground up was started to build out a complete marketing plan benefiting from all campaign types for all products to make sure that this brand built the market dominance it was capable of for thousands of products in a profitable way for each seasonal range.
Case Study Seven
Kunal is an established seller with a strong private label brand all in a single category on Amazon. Products in Kunals store averagely sell for between £12-£15 which in the past had created challenges for him when attempting to push sales without ACOS levels rising to high & getting close to 40%.
With the product range that Kunal had we knew from our first discovery call that if we were able to design a full advertising strategy that used all advertising variations available to us to put his products in front of the right customers using the correct placements and his brand that we would be able to expand his market share. This was a sentiment that at the time we both agreed on but there was still apprehension about the potential of this new strategy based on past experiences from Kunal with other agencies.
Fortunately, The RJW Amazon PPC are built different from the rest. The strategy that was implemented for Kunal in the following weeks immediately gripped the results of the account causing the ACOS to gradually fall over the coming months to record low levels over the past few years while sales immediately doubled after the first 2 months from £25k p/m to £50k p/m! Sales then doubled again 6 months later from £50k p/m to £100k p/m and are now on track to double for a third time from £100k p/m to £200k p/m, already hitting £160,000 p/m while the ACOS has constantly remained in the teens throughout the sales rise from £25k p/m all the way to £160k p/m and growing!
This growth has been consistently possible not just due to the full advertising strategy implemented by the RJW team but also from the consistent manual optimisations of the ads alongside the regular updates with Kunal to discuss key targets and branding changes to keep the business growing throughout this period of expansion.
Case Study Eight
This business had beautifully branded products with 10/10 assets to back up its listings that simply were not getting the exposure they deserved under the previous advertising strategy. This was a strategy that was generating the brand £100k p/m in sales but it wasn’t an RJW strategy which we know can extract huge value from brands that have stagnated with multiple other implemented improvements.
The RJW team knew as soon as they looked at this brand that what we had on our hands with the right strategy in place would be a clear winner hence we couldn’t wait to get started with this brand before Christmas which didn’t disappoint for us or the brand. With a scalable ad solution in place for each product and a lean into the wonderful brand that had been built here sales quickly responded for the Q4 period rising to record levels for the brand.
It’s true that sales can be easy to increase but gaining market share while keeping costs down is key which we clearly understand at RJW and have demonstrated and exceptional ability to achieve time and time again. This brand was no exception to that ability with ACOS levels also hitting record low levels at scale. Both the record sales and ACOS levels were metrics that did not simply fall back to pre Q4 levels after Christmas but instead remained at exceptional performance levels on our way into Q4 2025 where we know we will once again produce new all time highs for the brand with a clear new multi year relationship on the cards for The RJW Amazon PPC Management Company.
It is important to note here that no sales through ads have come from branded searches which we intentionally limit as much as possible as not to simply grow off the back of the brand and not truly grow the brand with new customers and sales which is the reason brands like this stick with RJW over long periods of time.
Case Study Nine
We started working with this brand on the 8th of August 2022. This business sells a wide range of products with the majority of their product range being wholesale with a few private labelled products.
In our prescriptive analysis phase for this client, we noticed a severe lack of strategy when it came to advertising products, poor management due to time constraints, large overspending on unprofitable keywords and an overall lack of attention.
A key focus for this brand was profitability at the highest possible level… We knew that with our full team in place there was serious progress to be made.
Immediately, the team got to work going through every active campaign in the account to learn about each product currently being advertised, what works, what is currently active, what doesn’t work, what has worked in the past etc.
During this process, a large reallocation of spending was begun to stop unprofitable spending and funnel that ad money into better targeting campaigns or keywords that would work towards the brand’s goal of profitability and growth.
In addition, a complete strategy was formed for each product within PPC advertising to ensure that sponsored products, brands, brand videos and display ads were all being used in the most effective way possible to increase the brand’s overall exposure. This had the effect of driving sales in placements that were previously untapped resources while also finding campaign types that showed to be much more profitable than what had previously been in place.
Ongoing management of the past and present campaigns created by RJW will almost certainly continue to decrease this brand’s ACOS further into single digits as we only tighten our grip on what works to drive this business into the dominant market force it should be.
Case Study Ten
We started working with this top UK brand on February 6th, 2023, the day that everything changed for them. From our initial conversations with the brands management team & our full audit of the advertising account we knew exactly what we could do for this brand from day 1 and didn’t disappoint.
It was clear that their current PPC management company had no real direction or strategy to bring attention to the brands products while reducing advertising costs to ensure the business was profitable and scaling. Both of these problems combined for months on end meant that a change needed to happen.
Stagnated growth and razor thin profit margins after advertising costs was the last straw for this brand to make the wise decision to work with RJW.
There was no time to think that this might have been a bad decision because no sooner than the RJW team started did the results in the account begin to reflect what we already knew. The brand had been missing out on huge opportunities left right and centre which the RJW team spotted in the audit stage and knew exactly what to put in place to not only fix the problems in the account but turn them into strengths.
On day one the outdated advertising strategy in the account was broken down 1 keyword and bid at a time by the team to start from a clean slate that would provide a strong base for the growth the brand was about to see. Shortly after RJW’s unique advertising philosophies were introduced into the brand injecting it with new life to set sales off soaring to levels 40% – 100% higher YOY.
But what are sales without profit?
Fortunately, due to the unmatched experience of the RJW team while sales were hitting new all-time highs in every European market, ACOS in every market was also falling to record low levels within the past 12 months.
These results were a combination of the complete optimisation of the brands hundreds of campaigns by the RJW team and the formation of a new digital marketing strategy. One that took each product and set out to increase its visibility through every opportunity available in sponsored product, brand and display ads followed by rigorous monitoring of each and every new campaign to maximise performance on a daily basis. This is the only way that such huge changes to the brands sales and profits could be seen so quickly.
Results to this day are still improving for the brand in the UK & every EU market. The brand has also since cemented it’s future for the next year with RJW and also provided 2 other brands to start with our management after seeing the extremely positive affects we can have on Amazon brands,
The next 12 months for this business has now been signed on further ACOS reductions in every market and a £1,500,000 sales increase YOY compared to the expected stagnated growth.