RJW The PPC Management Company
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RJW The PPC Management Company
Sponsored Product Ads are a tool on Amazon for promoting individual product listings in the form of Pay Per Click adverts to appear artificially higher for targeted keywords and within competitors’ listings.
Sponsored Product Ads are a tool on Amazon for promoting individual product listings in the form of Pay Per Click adverts to appear artificially higher for targeted keywords and within competitors’ listings.
By using amazon PPC you are opening your brand up to a much greater pool of potential shoppers who most likely would not have seen your products if it were not for your advertisements. These shoppers would have clicked on your competitors sponsored ad before they scrolled down to your organic listing, resulting in you missing out on huge amounts of sales volume to your competition, helping them to continue to outrank you organically.
It is for this reason that running advertising for your amazon business is almost always the biggest catalyst for growth to drive sales. Suddenly many more eyeballs will be able to see your listings in multiple different placements all over the Amazon site – at the top of the search results, in the middle of the search results, bottom of the search results, inside competitor’s listings, to the left of the search results, as a brand video, banner brand ads at the top of the search results and many more placements. This is simply not available without advertising.
Unfortunately, the days of relying on your organic listing to do all of the work are long gone and Amazon is becoming more and more ‘pay to play’ every year.
But that doesn’t mean you have to spend a fortune on ads like most brands are. If you are smart and experienced like RJW and have the tried and tested strategies to gain maximum visibility for your products without spending exhorbitant amounts on ad spend, Amazon advertising can be the most effective tool in your arsenal to grow your brand.
These strategies will almost always consist of sponsored product, brand and display advertising that will leave your competitors in the dust, bewildered as to where all of their sales have gone, while wondering how on earth you have so quickly dominated your niche both organically and through paid ads. With RJW this situation can be sustained indefinitely because of the low ACOS levels we are able to consistently achieve for our partners.
As approved Amazon Ads Partners we at RJW are ideally placed to take on the creation of a sponsored products campaign to suit your budget and manage these ads expertly to ensure you get the best possible return on your investment with a healthy Amazon ACOS (Advertising Cost of Sales) ratio.
You’ll get the conversions and sales without having to do the hard graft that any successful digital advertising campaign demands to be cost-effective.
Everyone here at RJW has ultimate confidence in our ability and we affirm the statement that we are the best in the world at what we do. We guarantee that our results will outperform any agency or software worldwide because we have to date never been proven wrong.
If you want to speak with us to see how we could confidently grow your brand with sales and profitability guaranteed, book a call with our director Ryan below. What are you waiting for?
We’re not just ANY digital marketing agency – we are a completely non automated team backed by the experience of managing over £100,000,000 in Amazon sales globally, in all major Amazon marketplaces, so you can rest assured that your products will always be managed with the utmost dedication to your brand’s success in the long term. At RJW we like to work WITH brands to grow on Amazon as a long-term strategic partner, and as specialists we give you the edge when you put your sponsored products campaign into our practiced hands.
Weekly optimisations commonly carried out by RJW for our client accounts:
Amazon Sponsored Product Ads, used wisely, boost visibility of your product listings, appear in relevant search results and product detail pages, increase sales and increase profits. However, Amazon Sponsored Product Ads used incorrectly can be the anchor dragging down your brand, sucking your profits dry with uncontrolled spending as a result of poor management.
Throwing big money at advertising and hoping for the best isn’t going to achieve the results you want. You will not achieve the sales, visibility or ACOS that will align with the long-term growth with your brand.
Making the most of your Amazon PPC spend needs well-nigh full-time, dedicated management to bring in the best return on investment. That’s where we at RJW come in.
You’ll know you need us if you are finding it difficult to:
When you decide to seek out an agency to manage your Amazon ads there are some important things to consider:
Firstly, you’ll want a well-established agency with a proven reputation that is based in the UK, and understands the Amazon region in which you are operating.
It’s also preferable to go for a full-service Amazon agency that can offer you all the services you need as you scale up your business, so you don’t have to chop and change as you grow. You may be starting out with Amazon Sponsored Product Ads, but you’ll no doubt want to progress to utilise other advertising avenues such as Amazon Sponsored Brands, Amazon Sponsored Display ads and more.
You’ll also no doubt appreciate working with an agency that has a personal approach. It sounds clichéd, but in the realms of PPC advertising we’ve found it’s important to work closely with our clients to understand them, their business, their goals and their products. No-one thrives with a one-size-fits-all attitude.
Picking the right partner to work with when it comes to your Amazon advertising works both ways – you want the best and so do we! That’s why we limit the number of brands we work with, so that we can give our clients our all and achieve top results.
If you believe your Amazon ad campaign could be driving more sales, profit or both, bring it to us for a free audit. Whether you are working with an agency already or looking to grow your brand, RJW guarantee you better results or we don’t charge a fee!