RJW The PPC Management Company
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RJW The PPC Management Company
Sponsored display ads are by far the most under-utilised area of Amazon PPC campaign targeting options and one that we often find to also be the most profitable when set up correcting. This type of targeting doesn’t use generic keyword targeting methods but instead allows you to target audiences instead!
As an Amazon seller aiming to beat the competition you need to have all your bases covered when it comes to advertising, and Amazon gives you all the solutions you need to achieve this – if you use them correctly, appropriately and intelligently.
Amazon Sponsored Display Ads are one of those solutions – and a very important one indeed, although it is often overlooked and neglected in favour of what non-professional, inexperienced campaign managers might consider to be the “big boys”: Sponsored Products and Sponsored Brands advertising.
Here at RJW we like to use Sponsored Display Ads as part of a triumvirate of solutions that work together to ensure that no potential customer falls through the cracks. We spread the net as widely as possible to catch all those conversions.
Sponsored Display Ads certainly have value as a stand-alone Amazon advertising vehicle, but they work so much better when combined with Sponsored Brands Ads and Sponsored Products Ads, giving you, as a keen Amazon seller, a three-pronged attack to reel in the sales.
Being recognised as one of the top Amazon advertising agencies in the UK – in fact the world – our team of skilled PPC specialists can maximise your resources by cleverly managing all three forms of advertising, making the most of the positive attributes of each one, with the overall effect of helping to reach and engage audiences for the best possible return on your advertising investment.
When it comes to Amazon Sponsored Display Ads there are a huge number of positives – let’s look at why and how these retail-aware ads play a key role in your selling success.
As with most of their advertising products, Amazon have made it easy to set up your Sponsored Display Ads campaign. What’s not so easy, however, is knowing how to target and continually monitor your campaign, tweaking and optimising it as you go for maximum effectiveness.
This takes time, patience and experience, which is why you get the best results if you put your campaign in the hands of professionals like RJW, freeing you up to concentrate on other aspects of your business, knowing your adspend is getting its best return.
In case you’re not fully clued up on Amazon Sponsored Display Ads, here some salient points about this ad product which is designed to reach a broad range of customers:
The burning question for Amazon sellers is, of course, how much does it cost to use Amazon Sponsored Display Ads.
Because Display ads are efficient and have high impressions, they are charged by CPC (cost per click) or CPM (cost per thousand viewable impressions) basis. There’s no minimum budget.
When we work with you to optimise your Amazon advertising campaigns we take into account your budget. One of the advantages of working with us is that we deliver the most “bang for your buck”. We pride ourselves on bringing huge scale to brands profitably.
We use campaign metrics to make informed bidding decisions, and keep a close audit of your campaign to measure performance against your goals.
We have the time, resources, tools and expertise to make sure your Amazon Sponsored Display Ads give you high value at a low cost.
One area in which we have had resounding success is in strategizing Amazon PPC campaigns – and that includes Sponsored Display Ads. Because we’ve had years to test out strategies and experiment with all the elements of Amazon ads, you can now benefit from our expertise.
While we realise that every client is unique and each seller has individual goals and challenges, we do have an arsenal of acquired generic knowledge available which we can employ to jump-start your campaigns.
We are therefore in a solid position when it comes to suggesting strategies for getting your products ahead of your competitors, and before the eyes of shoppers viewing complementary products (eg. socks for those viewing shoes).
Sponsored Display Ads work very well, in particular, as part of a full digital marketing strategy.
Basically, Display Ads are all about re-marketing and re-engagement. Your target audience will be shown your ad because
In other words with Display Ads you have a captive audience!
Now it’s a case of using your advertising to reel them back in to the funnel and reclaim those lost sales.
Brands put so much effort into increasing the visibility and clicks on their listings both organically and through keyword targeted advertising that it seems a huge mistake to only have one chance to convert each shopper into a customer. Sponsored display ads keep every potential customer of your products within your net, ready to buy at a moment’s notice, with your ads following them across the internet at a fraction of the cost of keywords.
Placement is probably more key for a Display Ad than any other category of Amazon advertising. You need to capture the attention of a shopper in the right place at the right time, on or off of Amazon on websites that are included in the Amazon Display Network.
With our full digital marketing approach and experience we know that we can grow your brand to record levels with record profits.
Consider us partners in your venture, because that’s the sort of relationship we set out to nurture and nourish when we take on the management of your Amazon PPC campaign. Our business is growing your brand in terms of conversions, sales and return on investment.
If you’re keen to get started, just get in touch for a free Amazon PPC audit, and a chat about what we can do to get your ASINs moving.