RJW The PPC Management Company
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RJW The PPC Management Company
You can craft the best product listing in the world for your new ASIN (Amazon Standard Identification Number), but when you set it up on the Amazon launch pad it will sit there with none of the boosters required to make it blast off into the realms of steady sales figures and profits.
Your new product will fail spectacularly simply because Amazon’s algorithms won’t notice it, so it will wallow at the bottom of the product rankings with no reviews and no sales history – two of the things that are essential for recognition and promotion up the ranks.
Your stagnant Amazon product is likely to stay that way unless it can start scoring sales and interest from shoppers, so if you’re launching a new product on Amazon it needs a hefty kick-start right from the word “go” to see it through the initial make or break period in the digital marketplace. Start as you mean to go on.
Here at RJW we particularly enjoy the challenge of launching and marketing new products on Amazon, and at the heart of our strategy is PPC advertising.
We’ve got a proven track record for excellence in the e-commerce industry, and we work with the best brands in the Amazon marketplace ensuring they dominate in their niches through achieving awesome results with their advertising. Don’t take our word for it – read our case studies!
Launching a product is one of those areas where you get one bite of the apple. You need to take advantage of Amazon’s well-known “honeymoon period” for new products to help boost your product up the search results with a full advertising strategy. Mess this up and it will be very difficult to launch the same product again in the future as the longer it goes without great sales, the more Amazon is learning that your product isn’t ‘the one’.
We’re acutely aware that successful new product launches are imperative if you are to survive and thrive as an Amazon seller. We’ve got years of expertise and an arsenal of terrific tools so we can start working on getting the eyes of your target market on to your product as soon as it hits the virtual shelves.
You’ve probably heard the saying “you have to spend money to make money”, and this is true when it comes to fronting a new product launch on Amazon.
The easiest and quickest route to getting a product onto page one of the Amazon results is by using PPC, so the first thing you should do when strategizing for your product launch is to set a PPC budget, and speak to experts like us who can optimise that for you.
We’ll get you a return on your investment in PPC for your new ASIN without breaking the bank, keeping your ACoS (Advertising Cost of Sales) as low as possible during the crucial launch “honeymoon period”. The profits may not roll in immediately, because it is advisable to reinvest the initial sales revenue in PPC to give the product as much exposure as possible during the launch period.
We’ll keep a close eye – and in close touch with you – during the product launch window (which can last a few months) so the product margins can be monitored up against the PPC costs.
We’ve refined our skills and tactics for product launch PPC campaigns over the years, basing them on keywords and competitor analysis, monitoring metrics, gathering data and adjusting bids.
Setting up and managing a successful PPC campaign for a new product launch is complex, but like anything – if it’s worth doing its worth doing well, particularly in this instance because it lays the foundation for future product promotion, business improvement and development.
You don’t get a “one-size-fits-all” approach to product launches from us. We make your business our business and your product promotion is dealt with uniquely with a bespoke approach.
That’s why the first thing we do when you approach us for help with your Amazon product launch is to arrange a free, no-obligation discovery call with our director Ryan, so we can delve into your Amazon business, ascertain where it’s at, and where you want it to be.
We only work with Amazon sellers and storefronts that we know are serious about achieving – and exceeding – targets, and who we know are a good fit for our team. If we offer to work with you, we will get you results!
Sellers on Amazon need a way out of the confusing conundrum that to rank higher, a product needs to sell well, while to sell well the product needs a high ranking. This can be achieved for products – existing and new ASINs – with a cleverly crafted PPC campaign.
We don’t just launch new products for fresh Amazon sellers – although it is always a privilege to set an ambitious new Amazon entrepreneur on track to success. We’ve also got a great record for successfully launching new ASINs for established sellers and well-known brands.
If you’ve been kicking around the Amazon marketplace for awhile and haven’t been setting the world on fire with your products, despite spending time and money on PPC advertising and following all the rules, perhaps it’s time for a new perspective. You probably aren’t doing anything wrong; you just aren’t spending enough time or have the experience it takes to get it right.
Coming to professional PPC campaign managers like RJW will give your existing campaigns wings, and get your new ASINs launched into the stratosphere. Make an Enquiry and you’ll get a Free PPC Audit so we can show you what’s possible.
Of course, tactics need to be different for newbies getting established in the Amazon marketplace compared to brands who already have a good reputation and hold the confidence of their audience.
We can advise on the best course to take no matter where you find yourself on the road to success in your Amazon journey. Wherever it happens to be, there’s no doubt that PPC advertising – both Amazon Sponsored Brand or Amazon Sponsored Products advertising – is the most effective way to introduce new products to a crowded marketplace. Ads will always convert if the campaign is properly, professionally, efficiently and closely managed with targeted results set.
Intelligence is the key to success when it comes to product launches, and by this we don’t mean a high IQ (although that helps too!) but rather the skilled use of metrics, analytics, information and reasoning to gauge the best way to orchestrate and run an Amazon Product Launch campaign.
We’d be delighted to give your new product launch the boost it needs to hit the heights on the Amazon rankings.