RJW The PPC Management Company
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RJW The PPC Management Company
If you’re an Amazon seller using sponsored brands ads you’ve got a great marketing tool which, not surprisingly, is growing in popularity, allowing you to grab a customer’s attention with beautiful imagery and video creatives.
If you haven’t ventured into Amazon sponsored brands advertising yet, why not? When done right, you’ll be getting great value for money that includes important intangibles like heightened brand awareness, new potential advertising placements and the opportunity to create a custom branded shopping experience for your customers to out-manoeuvre your competitors.
If you are anything like most brands we speak to, you may have tested out a few sponsored product advertising campaigns targeting several of your top keywords, coupled with an automatic campaign, and left it at that.
We don’t blame you! Typically, this is done through either lack of time, being the Entrepreneur at the helm of the business wearing all the hats, doing all of the jobs, with not enough hours in the day to focus on the boring task of optimising your campaigns. Or, you simply don’t have the expertise and experience to get industry leading results with your advertising.
These are valid points, but this should not be the end of the conversation and a reason to leave your sponsored ad campaigns in a state of neglect or mismanagement.
After all, Amazon PPC is one of the only – and in our opinion the biggest – ways you can drive sales and profit in your business. By not taking these areas seriously you are leaving the biggest opportunity for your business to grow untouched, while rolling out the red carpet for your competitors to take that opportunity, which they will.
Here at RJW we’ve had great success managing all sponsored ad types, including sponsored brands campaigns, for our clients – sellers both large and small – to form our full digital marketing strategy.
As a proven PPC Management Company our Amazon experts are the best in the world at what they do and are best placed to take on the creation and running of an Amazon Sponsored Brand ad campaign on your behalf. or improve the reach and efficiency of your existing campaign.
We are so confident in this that we guarantee you better results or we don’t charge a fee, even if you are already working with a different agency, because we know we are the best at what we do: taking brands like yours to the next level on Amazon through increased sales and profitability.
The ideal scenario for any Amazon seller is to work with a full digital marketing strategy including all three Sponsored Products, Sponsored Brands and sponsored display ads to increase brand visibility, sales and profits while dominating your niche.
When you shop on Amazon it’s pretty obvious where the Sponsored Brands ads feature – right at the top of the search results, among other places. They were previously known as Amazon Headline Search Ads, because of their banner positioning which displays your brand logo, custom tag line and a collection of your products. You can also opt for a video ad.
Besides sitting in the top spot, brand ads can send shoppers straight to your storefront or landing page, where they can browse what you have to offer surrounded only by your custom branding and product selection – no distractions from competing ads or products.
Ultimately, sponsored brand ads feature in different placements to the most popular sponsored product ad placements. We know that everyone and anyone who is advertising on Amazon is at least using sponsored product ads, being the most popular advertising type and one that you are most likely using now. So, if we can feature in placements that are not as competitive as these sponsored product ads, but still appear at the top of the search results above the highly competitive sponsored product ads, that is a huge win for any brand! Greater visibility, more sales at a low ACOS level when managed correctly – what’s not to love?
Sponsored Brands advertising offers you three different ad formats to choose from – each of which has its own unique value.
🚀 Product Collection
You can feature up to three products in your brand and direct clicks straight to your product detail pages, own custom-branded Amazon storefront or a dedicated landing page that only features the products in your ad.
🚀 Store Spotlight
This type of ad – only available if you have created your own Amazon storefront, and only brand-registered sellers can do so – drives traffic to what is effectively your own ecommerce Amazon website, your storefront, in addition to selected product detail pages.
🚀 Video Ads
A short video can speak a thousand words and is an attention-grabbing way to advertise. Being the most underused type of advertising from our experience, with many search terms having no video competition at all, these ads present a huge opportunity for most brands.
As experienced Amazon Sponsored Brands Ads professionals, having spent millions on Amazon ads in the past 12 months, we are able to exploit every opportunity in this advertising field, making sure you milk all the sales and brand awareness possible from a cost-effective campaign.
Wondering if you are missing any areas of growth within your marketing strategy? Contact us for a free audit to see how much we believe we could grow your brand with a RJW guarantee on results!
Clients we’ve worked with who consulted us to help them level up their ecommerce business with Amazon Brand ads have found things really start to take off once we’ve taken over management of their PPC campaigns.
This is because we have access to all the tools, experience and expertise we need to make informed bids, target the best keywords, out-manoeuvre your competitors, and keep the campaign on course to drive your sales. At the same time, you can depend on us to give you a great return on ad spend and keep your ACOS (advertising cost of sales) low.
When you decide to hand over the reins of your Amazon advertising campaigns to us, we will do a lot of talking. We’ll need to get to know you, your products and your business inside out so we can gain intimate knowledge of your brand from both the shopper’s and seller’s point of view.
Our aim is to get to know your brand history, goals and targets just as well as you do to become long term partners with aligned goals to ensure we are always on the same page when it comes to growing your brand over the long term.
You can leave it up to us and keep tabs on what’s happening from a distance, or you can be as involved as you wish while we take your ad campaigns to new heights. Either way, be prepared for your business to boom, without you having to spend hours fine-tuning your PPC ad campaigns. Instead, you can focus on the areas of the business that need you, the tasks that nobody but you can do to grow the brand, instead of managing the day-to-day advertising of the products you already have to keep it all afloat. Let us do that with our 5 years of experience, having spent millions of pounds on amazon ads. In all honesty, we believe we will do a much better job as well as save you all that time, stress and worry – in fact we guarantee it.
If you’re afraid that all this professional advertising support we offer is going to cut into your profits, relax. We don’t have fixed rates and pricing structures for our services. We work with you to achieve your goals at your pace, because each brand is unique.
And to take even more stress off your shoulders, we guarantee our results because we know we are the best at what we do. We wouldn’t work with any brand that we don’t confidently believe we can achieve great results for, hence our outstanding results and reviews.
To kick it all off we offer a free Amazon PPC audit so you can take your time to consider how much we believe we can confidently drive your sales, drop your ACOS, increase your brand’s visibility and learn more about what we can do for your Amazon store and your brand development.